When fashion designer Alexandra Kay wanted to set up her own company, an e-commerce business selling designer clothes and specialist gifts for boys, she turned to Pulse Creative Marketing for help.
Following a very successful career in fashion, working for various luxury brands including Armani and Tommy Hilfiger; travelling to far flung shores such as Hong Kong and Italy, Alexandra returned to her native Sunderland to set up her own brand of clothing for boys. She said: “Inspired by how difficult I found it to buy beautiful things for my nephews, I have always aspired to create my own boys wear brand. Having gained experience working at every stage in the fashion process, from a cashmere spinning mill through to luxury retail, I am confident I have all the tools necessary to fulfil my ambition. I can’t thank Pulse enough for the fantastic e-commerce website, it’s really easy to use and I’m getting great feedback about the design.” Alexandra now designs all of the clothes on her website cherubinibabywear.com ensuring that “little princes” everywhere have more quality and choice.
The project required a full e-commerce website designed and built in both the English and Italian language, along with various marketing activity to promote the website. Alexandra stated:
“I have lived and worked in Italy for a number of years, so know the market well – it made perfect sense to be able to offer the same service to the Italian as well as the English marketplace. Of course, this made the website build a little more challenging! After attending a ‘Marketing Magic’ seminar delivered by Paul Finch at Pulse Creative Marketing I booked a Marketing Review and have never looked back.”
Paul Finch, manager at Pulse responded: “Working with Alexandra has been delightful and it is a pleasure to see her amazing range of boy’s wear products come to life on the website. We have a great team here at Pulse that enables us to provide seamless e-commerce solutions whatever the client requires, including the ability for the site to be in more than one language.”
Full e-commerce sites (or online shops) are becoming more and more popular and accessible as online sales go up and set-up costs come down. Continuing, Paul said: “We have experience of designing and building a range of e-commerce sites, often in more than one language, which is enabling companies to access national and international market places that they could never have reached previously.”
Pulse Creative Marketing offers a FREE Marketing Review where you can discuss your marketing requirements with no obligation. There may even be funding available to help you with any marketing work that you decide to proceed with.
If you would like more information about Pulse and their range or work:
Call: 0191 516 6016