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Marketing agency develops training opportunities for creative industries in the region.

CCAD Focus group  

Cleveland College of Art & Design (CCAD) are now providing creative industries with courses that live up to expectations, thanks to research carried out by Pulse Creative Marketing.

When CCAD made their decision to develop new courses for businesses and employees, they knew it would take a forward thinking marketing agency to engage with the regions creative sector.

Melanie Shee, Business Development Manager for the Creative Industries, said:
“Cleveland College of Art & Design commissioned Pulse Creative Marketing to help develop a marketing strategy as they had previous experience of working with creative industries in the region and a real understanding of the needs of SMEs / freelancers. From the outset Pulse Creative Marketing understood what we wanted to achieve and made sure we got it! "  

The Pulse team carried out the research over a twelve week period, encouraging as many representatives in creative SME’s to get involved.   

Melanie Shee, comments: “Pulse proved that they could deliver a comprehensive range of activities and tasks such as designing an on-line questionnaire and facilitating an employer focus group which fed into the final strategy.”

Paul Finch, Marketing Manager at Pulse said: “This has been an excellent, exciting project for the Pulse team. We are delighted that we have helped a world-renowned specialist college develop their training courses.”

If you would like more information on the training courses CCAD have available for your business please call Melanie Shee on (01642) 288000.

 

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