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Coaching company set for stronger brand image
Matt Somers, author, practitioner and coach, established Peak in 1999. Since then the company have delivered coaching skills training to managers and team leaders across the UK and Europe, building an impressive client base which includes Citigroup, Scottish & Southern Energy, Toyota and Northumbrian Water. After realising different strands of the company were clouding the overall perception of Peak, Matt called upon Pulse Creative Marketing for a rebrand.
Matt said: ‘Having worked with Pulse in the past, I knew they understood the different parts of Peak and would help us to create an image that would appeal effectively to all of our customers.”
Pulse and Matt outlined two clear elements of Peak, which needed to be refined and branded separately. Matt’s growing individual reputation often preceded the Peak brand, so it was decided that the coaching and training services, offered for SMEs, and new businesses, would be branded simply as Matt Somers Coaching Skills Training, allowing this arm of the business, and Matt’s growing reputation, to become prominent within the company image.
Matt Somers said: “The entire marketing process with Pulse has allowed us to re-imagine the way in which our business is perceived. Since the rebrand, we have seen an incredible increase in sign up for our entire range of services, and we have recently been recognised by the Association of Coaching, for our two day residential course, one of our many programmes under the Matt Somers – Coaching Skills Training brand.”
Paul Finch, Pulse Marketing Manager said: “After working with Matt sometime ago it was nice to work with him again to help develop the brand so the business can continue to grow and develop. I wish him every success with the future of his business.”
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