Cleveland College of Art and Design |
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| Focus Group | Presentation |
The brief
We were commissioned by Cleveland College of Art and Design to develop an employer focused marketing strategy with the aim of creating a demand for higher skills learning through promoting `taster’ sessions within the creative sector.
The solution
After consultation with the client we developed and distributed a questionnaire to over 190 businesses in the creative sector. We also organised and held a focus group to find out how the college could effectively promote training to creative businesses. This culminated in a detailed marketing report describing the findings of the research together with creative solutions that could be incorporated into future promotional material.