T Caddy
The brief Our client came to us with a new product idea, he wanted us to identify whether there was a market for his product and if so how he could enter it successfully. As a golfer he recognised a need for an easier way to carry vital components such as golf balls and tees round the course. He came up with the idea of a caddy for golfers which would clip to the golfer’s belt, storing all of the golf products neatly and conveniently in one place. Solution Before the client invested time and money into developing the product, we conducted market research to identify potential customers and routes to market. The research provided the client with an understanding of how his product would fit into the golf market. The main customers to target would be golf professionals and users, whilst the promotional gift market would be a key route for sales. After the client developed the product, we designed a logo, which captured the style and colours popular within the market. We then developed stationery incorporating the logo and designed an A4 leaflet folded to 1/3rd A4 leaflet which promoted the product features effectively. “Pulse have created a distinctive image for my business, they helped in the design of my website and leaflets that are in my mind phenomenal. These leaflets will be distributed to golf clubs and promotional gift businesses to promote the t-caddy golf accessory. So far business is going well and I have secured a number of sales with corporate companies and the public via online sales. I can’t thank pulse enough they have provided a top class service.” Ian Nelson
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