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Smart Octopus
The Brief Our clients asked us to create a brand that would capture the different strands within their new business, whilst also enabling the company to grow and develop into new markets in the future. The Solution Our clients main function for the business is to release new technology driven products to the market. The developing nature of this business means in the future it could move in many directions. With our advice our clients decided upon the business name, Smart Octopus. We felt the word Octopus captured perfectly the different technology products that would be released under the Smart Octopus umbrella. We designed a logo with ripples and strands to reinforce the movement centred around the core of the business. We also designed stationery, incorporating the logo to ensure a consistent brand identity was on all promotional material.
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