SQR Cleaning Services
The Brief Our client, based at the North East BIC, came to us to set-up a cleaning and car valeting business. We met with both partners to discuss the marketing support required and develop a design brief for their new business, SQR Cleaning Services. We were asked to design a logo and promotional material for the business to promote their cleaning services to both commercial and domestic markets. The Solution We worked with the client to identify two clear services that were being offered, car valeting and domestic cleaning. As the services appeal to different markets we advised our client to promote the business under two separate divisions, to appeal effectively to their customers. We created two logos, very similar in style, SQR Cleaning Services and SQR Car Valeting. A 1/3rd A4 double sided leaflet was designed using one side to promote the valeting services and the reverse to promote the domestic cleaning service. This enabled a distinct separation to be made between the two separate services. We also constructed a sales letter template for the company, which will be used to introduce the services to a wide range of businesses including golf clubs.
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