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T-Caddy swing’s into business with marketing support
Ian Nelson, from Willington, County Durham, has developed the TCaddy, a bespoke golfing accessory that acts as a portable caddy for golfers, holding all the components to play a perfect round of golf. Ian Nelson said: “Whilst playing golf I came up with the idea of a product that would remove the inconvenience of raking through bags for golf balls, tees and other essential accessories. Other golfers seemed to think it was a great idea so I approached my local enterprise agency and they put me in touch with Pulse Creative Marketing.” “Everyone who I spoke to about the tcaddy saw its potential. There are thousands of golf accessories, but nothing that compares to this. Everything is all in the same place, and it doesn’t impair swing.” Despite his confidence and growing support from golf enthusiasts, Ian still faced challenges as he had never run a business before, and was a newcomer to issues such as networking and marketing. The team at Pulse Creative Marketing, a full-service agency based in Sunderland, coached Ian in developing networking skills and finding the right business environments in which he was able to promote himself and his product, as well as providing traditional marketing services including branding and web design. Ian said “Pulse have created a distinctive image for my business, they helped in the design of my website and leaflets that are in my mind phenomenal. These leaflets will be distributed to golf clubs and promotional gift businesses to promote the t-caddy golf accessory. So far business is going well and I have secured a number of sales with corporate companies and the public via online sales. I can’t thank pulse enough they have provided a top class service.”
The TCaddy is now commercially available, after Ian made valuable contacts in the corporate gifts industry which allowed him to pick up several large-scale contracts.
Ian said: “My ambition is to have the TCaddy and the TCaddygolfer brand recognised nationwide and internationally. I want to provide businesses with really effective corporate gifts, as well as getting our products out there amongst the major high street retailers.”
For further information about t-caddy contact Ian Nelson on 0845 397 6117 or visit the website www.tcaddygolfer.co.uk
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