Dadcheck
The Brief Our client came to us for marketing support to help promote their paternity testing service, dadcheck®. We worked with the client to design promotional leaflets that would be used as part of a direct marketing campaign to target legal professionals and the general public. The objective was to raise awareness in both markets of dadcheck's confidential and efficient paternity testing service. The Solution As the benefits of the services differed for each market we recommended that two 1/3rd A4 folded leaflets were designed to promote to legal professionals and the general public. We assisted with developing the copy and selecting suitable images for the leaflets. The leaflets were distributed as part of a direct marketing campaign, which resulted in a high rise in enquiries for the service. Our client was so impressed with the results they have commissioned us to undertake marketing support for their other trading divisions.
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